African research for decisions that matter.
Understand markets, evaluate programmes and gather credible evidence with a research partner focused on rigorous execution and trusted data.
For African and international organisations commissioning research in African markets.
Find the right research approach
Start with the decision you need to make, then explore the relevant research support.
Programmes, policy & people
Evaluate programmes, explore public health and development questions, or inform policy.
Explore development researchMarkets & consumers
Understand customers and markets to support commercial decisions.
Explore market researchFieldwork in Africa
Commission single-country or multi-country data collection for your research brief.
Explore fieldwork supportCustom research
Bring a question that crosses categories or needs a tailored approach.
Explore research servicesResearch in practice.
Explore the questions, methods and reported outcomes behind our published case studies.
Customer Experience & Brand Health Tracking
A leading telecommunications provider sought to understand declining customer loyalty and rising churn rates. The client required robust customer experience insights to improve service delivery and brand perception.
View case studyFMCGMarket Entry & Consumer Segmentation Study
A multinational FMCG company was planning to introduce a new personal care product into the Nigerian market. The client required reliable, data-driven insights to understand consumer preferences, price sensitivity, and competitive positioning across urban and semi-urban locations.
View case studyPublic HealthImpact Evaluation of Community Health Intervention
A donor-funded public health programme aimed to improve maternal and child health outcomes in underserved communities. The client required an independent impact evaluation to assess effectiveness and value for money.
View case studyWhat clients say
SurveySphere Africa provided rigorous monitoring and evaluation support for our project, delivering a robust baseline study and clear analytical reporting. Their technical understanding of M&E frameworks and commitment to data integrity gave us confidence in the findings and recommendations.M&E Specialist, Donor-funded project
SurveySphere Africa demonstrated exceptional professionalism and technical expertise throughout our market research project.Regional Marketing Director, FMCG sector
Confidence starts with a clear process.
Discuss study design, fieldwork checks and participant care before collection begins.
Research design
Define the question, sample, methods and limitations the study must address.
Fieldwork controls
Agree interviewer briefing, supervision, validation and how exceptions will be investigated.
Participant and data safeguards
Plan consent, confidentiality, access and retention arrangements for the study.
Where will your research take place?
Discuss the countries, participants and delivery requirements for your study. Country-specific feasibility is confirmed before agreeing the approach.
Explore country coverageFrom your research question to useful evidence
Start with the decision, agree the study requirements and plan how the findings will be used.
Share your requirement
Describe the decision, locations, participants and timing. Include what you already know and what the study needs to clarify.
Agree the approach
Discuss methods, access, responsibilities, quality checks and outputs before commissioning.
Plan the handover
Agree reporting formats, documentation and time to discuss the findings and their limitations.
Guidance for planning better research.
Explore all insightsThe Role of Social Research in Shaping Development Programs in Africa
Africa is undergoing rapid social, economic, and political transformation. Governments, NGOs, development agencies, and private-sector actors are
Read articleMarket researchWhy Market Research Is the Backbone of Business Growth in Africa
Africa has become one of the most dynamic business environments in the world, home to rapid urbanisation, rising disposable income, a youthful population,
Read articleMarket researchHow Businesses Can Use Customer Satisfaction Research to Drive Profitability in Africa
Customer satisfaction has become one of the most important drivers of business success across Africa. With markets becoming more competitive, consumers
Read articleTell us what you need to learn.
Start with your question, your audience and where your research needs to happen. Let’s shape a useful next step.
Discuss your research